TikTok week in stores - from funny videos to store shelves
Instead of ready-made outputs came a thoughtful approach, an effort to understand the product and the client. Communication was factual, yet very human. From the start, you could feel professionalism and a genuine interest in pushing things forward. The result? A collaboration that makes a great impression and makes sense.
Idea
【ꚠ】 Lidl Slovakia wanted to go beyond just communicating on TikTok — they wanted to prove that social media can directly influence a retailer’s business model. The goal was to connect the digital world with the shopping experience and bring viral TikTok trends physically to stores. For a client of the daren&curtis agency, we helped realize this goal. Realized at d&c.
Creativity
🔥 TikTok trends at Lidl? The basis was detailed research — which products resonate on TikTok, how Gen Z behaves when shopping, and what from the online space has the potential to work offline as well. Based on this, the TikTok Week format was created — a special shopping week, during which viral products and trends were projected directly onto the shelves of Lidl stores. The online and offline worlds met in one place.
Performance
🌟 The format also organically impacted the TikTok community itself — influencers started creating native content about TikTok Week without any paid collaboration. The best proof of real impact: the format was repeated several times due to its success and became a regular part of Lidl's sales calendar.
Result
🎯 TikTok is Lidl's largest digital channel today - thanks to natural, trendy and relevant communication. Exactly the same as this shopping week brought. This format has shown that marketing and sales do not have to work separately. 🗣️ TikTok week has been repeated several times due to great success. Lidl has acquired a format that fans actively expect, influencers cover it organically and stores physically project it onto the shelves. 🎯TikTok week has shown that marketing and sales do not have to work separately. Today, TikTok has a firm place not only in Lidl's communication, but also in customers' shopping carts.
