Cookies

Summary of Cookie Policy

What are cookies?

Cookies are small text files stored on your device when you visit the website. They ensure the site works correctly, improve user experience, help analyze traffic, and, with your consent, enable personalized advertising.

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Tools Used

The website uses Google Tag Manager (GTM) to manage third-party scripts and tags. GTM itself does not store identifiable data; it only deploys other services.

Through GTM, the following services may be loaded:

  • Google Analytics 4 (GA4) – measures traffic and user behavior using anonymized, aggregated data
  • Google Ads – conversion tracking and remarketing
  • Meta Pixel (Facebook/Instagram) – measures effectiveness of social media advertising
  • Other marketing and analytical tools may be added in the future

All these tools are activated only with your consent via Consent Mode v2.

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Types of Cookies

1. Necessary Cookies

  • Purpose: Basic technical functioning of the website (e.g., saving language preference, cookie consent choice, abuse protection)
  • Consent: Not required
  • Retention: Until the end of the session or up to 12 months
  • Controller: IMPOSANTI s.r.o.

2. Analytics Cookies

  • Purpose: Understand how visitors use the website, which sections are popular, and where improvements are needed
  • Specific services: Google Analytics 4 (cookies _ga, _ga_*)
  • Retention: Up to 14 months
  • Service provider: Google Ireland Limited (Ireland)
  • Consent: Required; activated only with your consent

3. Marketing Cookies

  • Purpose: Display relevant ads, measure campaign effectiveness, and enable remarketing
  • Specific services:
    • Google Ads (cookies _gcl_*, IDE)
    • Meta Pixel (cookies _fbp, fr)
  • Retention:
    • Google Ads: up to 13 months
    • Meta Pixel: 90 days
  • Service providers: Google Ireland Limited, Meta Platforms Ireland Limited
  • Consent: Required; activated only with your consent

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Cookie Management

You can manage your cookie preferences at any time via:

  • The cookie bar at the bottom of the page
  • Your browser settings, where you can block or delete cookies

Disabling some cookies may affect the functionality of the website.

To fully withdraw consent for data processing by third parties, use their privacy tools:

  • Google: https://myaccount.google.com/data-and-privacy
  • Meta: https://accounts.meta.com

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Data Controller

IMPOSANTI s.r.o.

  • Reg. No.: 56404778
  • Tax ID: 2122298090
  • VAT ID: SK2122298090
  • Contact: info@imposanti.sk

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Changes to Cookie Policy

The cookie policy may be updated at any time to comply with applicable legislation (including GDPR, ePrivacy, and the Digital Markets Act). Any changes will be published on this page.