How did we increase sales by 15% using automated newsletters?

🍽️ WGO is a Slovak e-shop with office and gastronomic equipment and supplies for professional chefs, companies and households. Despite an active customer base, it had no e-mail marketing built up — it was an unused channel with direct sales potential. The assignment was to set up this channel from scratch and turn it into a functional sales tool. We helped realize this goal for the client of the daren&curtis agency.

💡 We built email marketing not on feelings, but on data. The basis was audience segmentation according to purchasing behavior — each customer received content relevant to them, not blanket messages for everyone. Both serial and individual campaigns were set up to naturally motivate the customer to purchase without being distracting.

🟢 📊 The results came quickly — a significant increase in sales was recorded already at the beginning of the cooperation. Well-set up e-mailing immediately showed itself as a sales channel with real performance, not as another source of spam in the customer's inbox.

🎯 The result? 📈 WGO’s monthly sales grew by more than 15% — a directly measurable result for the channel that didn’t exist before the collaboration. Automation now works independently and generates sales without the need for manual intervention for each campaign.