How did we bring a human touch to the 24pay brand's communication?
In addition to the fast delivery, we also greatly appreciated the individual and honest approach throughout the entire production, which is clearly reflected in the quality of the outputs themselves. We can recommend the cooperation with all ten with a clear conscience.
Assigment
🚀 24PAY is a Slovak fintech company providing payment solutions for entrepreneurs and companies, and they came to us with a clear problem: their previous agency had created videos that didn't work. The questions were repetitive, the content was generic and lacking in ideas. The brand needed authentic content that would give it a human face — and show it through real people who 24PAY helps with their business every day.
Creativity
📲 Instead of standard questions, we tailor-made each interview — based on the specific business and story of each guest. The filming took place during a networking event, where we had to respect the natural flow of the event and not be disruptive. Despite this, we also shot an aftermovie in parallel. A key creative decision was to design the content so that it could be used at different times of the year — making the series a staple of social media content for several months to come.
Performance
👥 14 videos. One day. The entire shoot took place during a networking event, parallel to the aftermovie — without disrupting the natural flow of the event. This was only possible thanks to a precise schedule and production prepared down to the last detail.
Výsledok
📣 The series has become the main content pillar of 24PAY on social networks. The brand stopped being an abstract fintech and started communicating through the concrete faces and stories of people who use it daily.
1 production day
+ 14 videos
Possibility of publishing
+ 3 months
Parallel shooting
+ 1 aftermovie
