Ako sme obsah pre ŠKODA HR v roku 2019 vizuálne vytvorili aby vyzeral ako z roku 2026?

🔧 Škoda needed to fill highly specialized positions in the field of technical development. These were not ordinary applicants — these were people who know what a differential is, what engine engagement is and what is hidden behind the abbreviation NVH. These positions have been difficult to fill for a long time. A classic HR campaign would not have interested them. Something was needed that only they understand.

⚙️ We created a rotating 3D island made entirely of components from the technical development of a car. Every detail of the campaign was part of the world these people live in every day. The campaign didn’t talk about benefits or corporate culture. It spoke their language — visually, technically, precisely. That was the only way to get through the filter of people who usually ignore advertising. Since AI tools didn’t exist in 2019, the entire production of the 3D island was created and categorized manually. A demanding production that required precision at every step. The campaign ran in both OOH and online formats.

🎯 All the positions sought were filled — including those that had been unfilled for a long time before the campaign was launched. The best feedback? People from the department understood the campaign. And that was what made the difference.