How did we turn a car dealer into the strongest brand in their segment in their region?

🚗 Autoimpex is a multi-brand car dealer in western Slovakia representing BYD, Nissan, Fiat, Farizon and Iveco. In a highly competitive environment where most car dealerships communicate the same way and campaign results are stagnant, Autoimpex needed something more than an agency. It needed a strategic partner who understands car sales as well as marketing — and can react at the speed the market demands. The cooperation has been running since 2023 and is our longest-running active partnership.

💡 In more than 4 years of cooperation, we have created over 100 digital seasonal campaigns together. Each is based on a creative tailored to a specific brand and model — no templates, no generic auto show visual. For each campaign, multiple sets of creatives are created in different formats, which are A/B tested directly in the Meta environment. The key technical decision was to enable SMS authentication on lead forms — which eliminated low-quality contacts from the source and ensured that each lead is a real interested party. However, what sets us apart from any other agency on the market: from the assignment to the idea of ​​the creative, its production to its deployment in the systems and the launch of the campaign, we can handle the entire process within 48 hours. In the automotive industry, where prices and availability of models change from day to day, this flexibility is a direct competitive advantage for our client.

📊 We don't optimize campaigns weekly — we do it daily. We test creatives, audiences, and campaign settings continuously to deliver the highest quality leads to the client. As a result, Meta campaigns now actively account for 90% of all new contacts at Autoimpex. The cost per lead is below 10 euros — well below the market benchmark in the automotive segment — and thanks to SMS verification, each lead is a real prospect, not just a filled-out form. Since Autoimpex represents multiple brands at the same time, we manage to run multi-brand campaigns in parallel — with precisely set audience segmentation so that the campaigns don't cannibalize each other. Each brand addresses its own unique target group, which allows us to maximize reach without fighting with each other for the same audience.

🏆 Imposanti does not work for Autoimpex as a supplier, but as a strategic partner — we help set the business strategy, campaign timing, sales attributes and the overall communication line. The result is a long-term position as the top car dealer in western Slovakia — not a random result of one campaign, but a system that works repeatedly and grows with each season.