The right networking strategy and 2.5 million reasons why it matters.

🏡 Gardeon is a Slovak manufacturer of prefabricated garages, garden houses and pergolas with more than a decade of history and thousands of implementations throughout Slovakia. Despite a strong position in the offline space, the brand lagged behind on social networks — previous communication audits from other companies were superficial, strategies were templated, and the content consisted mainly of product and hard-sell posts without a unified language. The result? Dozens of views per month, engagement at the unit level per post.

💡 We started where it should start — with data. We developed a detailed competitive analysis and based on it, we designed a content and communication strategy tailored directly to Gardeon. We divided the content into content hats with a clear distinction between the brand and image parts, we defined a unified brand language and took into account the specifics of the product — a garage or pergola is a once-in-a-lifetime purchase, not an impulsive decision. We prepared content plans and ideamaking in such a way that the client could film them internally, without the need for external production for each post. The strategy also coordinated the language of social networks with the SEO and PPC agency — the content was not made based on impressions, but on data.

📊 The results came within a month. We went from content with dozens of views per month to over 2.5 million views — and engagement grew from units to thousands of interactions per post. A brand that was almost non-existent on social media reached its audience in a way that previous agencies had not found.

🏆 Gardeon got back the voice it was missing. Social media stopped being a channel full of product posts and became a place where the brand communicates like a living being. It communicates with humor, stories and content that resonates with the real lives of customers. Satisfaction with the cooperation led to other assignments, including the preparation of a TV spot for Roland Garros.