What do a tennis match at Roland Garros and Gardeon have in common?
We tried several agencies before Imposanti, but nothing was up to the standard we were looking for. Jakub and his team brought a clear strategy, exceptional ideas, and quality execution that actually works. Finally, we have a partner we can rely on.
Assignment
Gardeon makes prefabricated garages that installers can build in a single day. The task was to create a TV spot to be broadcast during Roland Garros on Eurosport — and to associate the brand with one of the most prestigious tennis tournaments in the world.
Creativity
🎾 The Gardeon garage takes 6 hours to assemble. The longest match in the history of Roland Garros took longer. This insight became the basis of the entire creative — simple, memorable and directly linked to the context in which the spot is broadcast. A viewer watching tennis will naturally understand the comparison without any explanation.
Result
▶︎ •၊၊||၊|။||||| 0:10 The spot was created entirely under one roof — from idea to script, voiceover to final export ready for broadcast. Gardeon received a finished product without having to coordinate multiple suppliers, with a creative that works directly with the media environment in which it will live.
