When AI was in its infancy, there were Robot Pepper and Imposanti

🤖 Adastra is a technology company specializing in data solutions and digital transformation. In 2018, it faced a unique challenge — to launch the robot Pepper on the Slovak market, one of the first humanoid robots capable of recognizing human emotions and communicating with people in real life. There was nothing like this before. And that's exactly how it had to be presented.

💡 Pepper wasn’t a product that could be described — it had to be experienced. We built the communication on the authenticity of the moment: what happens when a person looks into the eyes of a robot that understands them for the first time? The content worked with wonder and curiosity, not technical specifications. The goal was to bring the future closer to people, not people closer to technology.

🏆 The launch of Pepper communication in Slovakia became one of the most significant technological events of the year. Imposanti stood behind the project, which we see today as a milestone — Pepper Robot helped move the development of social robotics and AI communication forward, and we had the privilege of being there from the beginning.