Minimum effort for maximum performance

💻 Applifting is an international software studio based in Prague that builds its culture on values, transparency, and people. To grow, they needed to attract new talent — but not just any talent. They were looking for people who would truly fit into their culture. A classic job posting wasn’t enough.

💡 We didn't build employer branding on perks and benefits, but on the people who actually work at Applift. Together with their internal team, we created a series of trending videos that captured the studio's authentic culture — with humor, personality, and content that resonated both internally and externally. The videos weren't recruiting. They showed what it's really like there.

🏆 The series attracted new talented candidates while strengthening the loyalty of current employees — the ultimate combination in employer branding. The content lives on the Applifting YouTube channel and acts as a long-term showcase of the studio's culture.