We saved the website after a problematic migration and built sales-oriented SEO at the same time.

Auto-Impex is an established chain of dealerships and service centers with over 30 years of history, selling Nissan, Fiat, MG and Iveco vehicles at three locations in Slovakia. The client approached us with an urgent problem — after migrating the website to a new platform, there was a massive drop in organic traffic. Pages that had been collecting clicks from Google for years suddenly practically did not exist. The previous agency tried to solve the problem, but to no avail. In addition to putting out fires, the client wanted to build long-term SEO that would help sell new vehicles and related services — not just bring in random visitors.

We started with a thorough audit and keyword analysis — not only with tools, but also manually. This revealed errors that the previous audit had overlooked. Redirects after migration caused hundreds of error pages. In addition, new 404s were created automatically when publishing stock vehicles from the CRM feed. We communicated with programmers, proposed a system solution, and 99% of the problems were eliminated. A large part of the images were implemented as CSS backgrounds — Google practically did not see them and it was not possible to add alt-texts. After technical correction, we added individual captions to each image. The new vehicle pages had texts copied from the importer — without a strategy, with duplicates. We created templates for each model and sub-model and held a workshop with the client's content team so that the content began to reflect the real purchasing intention of customers. We deleted and redirected 75% of the tags in the article section — the content had been recycled until then, and the duplicates were slowing down the entire website. We incorporated the rest into the content strategy. Finally, we built an internal linking structure through Topic Clusters — stock vehicles, models, articles, and service pages began to reinforce each other’s authority.

We started with a thorough audit and keyword analysis — not only with tools, but also manually. This revealed errors that the previous audit had overlooked. Redirects after migration caused hundreds of error pages. In addition, new 404s were created automatically when publishing stock vehicles from the CRM feed. We communicated with programmers, proposed a system solution, and 99% of the problems were eliminated. A large part of the images were implemented as CSS backgrounds — Google practically did not see them and it was not possible to add alt-texts. After technical correction, we added individual captions to each image. The new vehicle pages had texts copied from the importer — without a strategy, with duplicates. We created templates for each model and sub-model and held a workshop with the client's content team so that the content began to reflect the real purchasing intention of customers. We deleted and redirected 75% of the tags in the article section — the content had been recycled until then, and the duplicates were slowing down the entire website. We incorporated the rest into the content strategy. Finally, we built an internal linking structure through Topic Clusters — stock vehicles, models, articles, and service pages began to reinforce each other's authority.